Privacy Policy

This Privacy Policy applies to business customers, authorized users, consumers, public users, and website visitors who access or use meiver, including our website, dashboard, QR verification pages, APIs, integrations, and related services.

meiver provides a traceability and verification platform that allows businesses to manage product catalogs, batches, production stages, Certificates of Analysis, QR verification pages, recall workflows, scan analytics, and related trust records.

• Business customers who create accounts, manage products, upload batch records, generate QR codes, attach lab reports, and use the meiver dashboard.
• Authorized users such as employees, operators, auditors, consultants, manufacturers, QA teams, or brand team members invited to use a customer account.
• Consumers and public users who scan a meiver-powered QR code on a product pack or visit a public verification page.
• Website visitors who browse meiver.io, submit forms, book demos, contact support, or interact with our marketing pages.

Depending on the situation, meiver may act as a data processor or service provider when we process information on behalf of a brand, manufacturer, distributor, or business customer. This includes product records, batch data, production stage data, CoA documents, recall data, and consumer scan records linked to that customer’s products.

meiver may act as a data controller or data fiduciary when we decide how and why we collect information directly from our own website visitors, demo leads, account administrators, billing contacts, support users, and platform users.

Our customers remain responsible for the accuracy, legality, and completeness of the product, batch, laboratory, certificate, regulatory, and recall information they upload to meiver.

We collect only the information needed to provide, secure, improve, and support our services.

• Account and business information, including company name, brand name, business address, GST, tax, billing, or registration details where required, admin name, email address, phone number, job title, login credentials, team member details, role settings, billing information, and subscription information.
• Product and batch information, including product names, SKU codes, GTINs, ingredients, allergens, nutrition details, shelf life, storage conditions, country of origin, manufacturing details, batch ID, lot code, manufacturing date, expiry date, quantity, production status, stage records, QC records, supplier details, facility details, packaging records, dispatch records, recall status, internal notes, comments, and tags.
• Certificate and document information, including Certificate of Analysis files, lab test results, quality documents, regulatory documents, FSSAI, FDA, GMP, organic, export, or similar certificates, product images, brand story assets, audit documents, and supporting records.
• QR scan and consumer verification data, including product scanned, batch scanned, date and time of scan, approximate location derived from IP address or device/browser permission, device type, browser type, operating system, IP address, QR source, page interaction data, language preference, repeat scan activity, consumer feedback, rating, or contact details if voluntarily submitted.
• Website, analytics, and technical data, including pages visited, referral source, time spent on pages, clicks and interactions, device and browser details, IP address, cookies and similar identifiers, form submissions, demo request information, and support chat or email content.
• Payment information processed through third-party payment providers such as Razorpay, Stripe, or other providers. meiver does not store full card numbers or sensitive payment credentials unless legally permitted and operationally required.

We use information to operate the platform, protect accounts, support customers, maintain traceability records, and deliver consumer-facing verification experiences.

• Create and manage customer accounts.
• Provide product catalog, batch, QR, CoA, analytics, and recall services.
• Generate and display public verification pages.
• Show consumers batch-specific product information.
• Maintain audit logs and account activity records.
• Send recall alerts or batch-related notifications where enabled.
• Provide customer support.
• Process billing and subscriptions.
• Improve platform performance and security.
• Prevent fraud, abuse, unauthorized access, and misuse.
• Comply with legal, regulatory, tax, audit, and contractual requirements.
• Communicate service updates, policy updates, and important account notices.
• Send marketing communications where permitted or consented to.
• Analyze usage trends and improve product experience.

meiver allows brands to make selected product, batch, certificate, and traceability information publicly visible through QR scan pages.

Customers control what information they publish through public verification pages. Once information is made public through a QR code or public verification page, it may be viewed by consumers, retailers, auditors, regulators, distributors, or anyone with access to the QR link.

Customers must not upload or publish confidential, sensitive, false, misleading, unlawful, or third-party restricted information unless they have the necessary rights and approvals.

meiver is a technology platform. We provide tools to store, organize, display, and verify records, but we do not automatically guarantee that every product claim, laboratory result, certificate, ingredient statement, regulatory declaration, or batch record uploaded by a customer is true, complete, current, or legally compliant.

The customer is responsible for the accuracy, authenticity, legality, and regulatory compliance of all product, batch, certificate, claim, recall, and public verification information uploaded or published through meiver.

• Accuracy of product and batch data.
• Authenticity of uploaded certificates and lab reports.
• Regulatory compliance of product claims.
• Correctness of allergen, nutrition, ingredient, expiry, and storage information.
• Timely update of recall or safety information.
• Permissions to publish third-party documents or data.
• Compliance with food, pharma, consumer, labeling, advertising, and data protection laws.

We do not sell personal information.

We may share information only where reasonably necessary to provide, secure, support, improve, or legally operate the meiver platform.

• Cloud hosting providers.
• Database and infrastructure providers.
• Email and notification providers.
• Analytics and monitoring tools.
• Payment processors.
• Customer support tools.
• Security and fraud-prevention providers.
• Professional advisors such as lawyers, auditors, and accountants.
• Regulators, courts, law enforcement, or government authorities where legally required.
• Business partners or integration providers where enabled by the customer.
• Acquirers or successors in the event of merger, acquisition, restructuring, or sale of business assets.

Depending on the applicable law and context, we process personal information based on consent, performance of a contract, legitimate business interests, compliance with legal obligations, customer instructions, safety, fraud prevention, security, or recall-related necessity.

Where consent is required, users may withdraw consent through available settings or by contacting us.

We may use cookies, pixels, SDKs, local storage, and similar technologies to keep users logged in, secure accounts, remember preferences, measure website performance, understand product usage, improve user experience, support marketing and analytics, and detect fraud or abuse.

Users can control cookies through browser settings. Some features may not work properly if cookies are disabled.

We retain information only for as long as reasonably necessary for the purposes described in this policy.

Retention periods may vary depending on customer subscription status, contractual requirements, legal, tax, audit, regulatory, or compliance obligations, product traceability requirements, recall, safety, or liability considerations, dispute resolution needs, and backup or disaster recovery schedules.

Batch records, audit logs, CoA records, QR scan logs, and recall records may be retained for extended periods because traceability, safety, and regulatory accountability often require historical records.

Customers may request deletion of certain data, subject to legal, contractual, regulatory, safety, backup, and legitimate business limitations.

We use reasonable technical and organizational safeguards designed to protect information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no system is 100% secure. We cannot guarantee absolute security of information transmitted or stored through the internet.

Customers are responsible for maintaining strong passwords, managing user access, protecting account credentials, and removing access for users who no longer require it.

• Access controls.
• Role-based permissions.
• Authentication controls.
• Encryption in transit.
• Secure cloud infrastructure.
• Audit logs.
• Activity monitoring.
• Backup systems.
• Limited employee access.
• Security reviews.
• Incident response procedures.

Customer administrators are responsible for inviting authorized users, assigning correct roles and permissions, removing inactive or unauthorized users, reviewing account access, ensuring internal users handle data responsibly, and preventing misuse of QR, batch, CoA, recall, and public verification tools.

meiver is not responsible for unauthorized activity caused by weak passwords, shared credentials, compromised devices, or customer-side access mismanagement.

Your information may be stored or processed in India or other countries where our infrastructure providers, processors, or partners operate.

Where applicable, we use reasonable safeguards for international transfers, including contractual protections, processor obligations, and security controls.

Depending on applicable law, you may have rights regarding your personal information. These rights may be limited by legal, regulatory, safety, contractual, backup, fraud-prevention, or traceability requirements.

To exercise your rights, contact us at care@meiver.io. We may need to verify your identity before responding.

• Access your personal information.
• Correct inaccurate information.
• Request deletion.
• Withdraw consent.
• Object to certain processing.
• Request restriction of processing.
• Request data portability.
• Request information about how your data is processed.
• Nominate another person to exercise rights where law allows.
• File a grievance or complaint.

If you scan a product QR code, meiver may process scan data to show batch-specific verification information and help brands understand product engagement.

If you voluntarily provide contact details for recall alerts or product updates, those details may be used to notify you about safety, quality, recall, or important batch-related information.

We may also process scan data in aggregated or de-identified form to help brands understand scan activity, product trust, consumer engagement, and recall reach.

meiver is not intended for use by children. We do not knowingly collect personal information from children without appropriate consent where required by law.

If you believe a child has provided personal information to us, contact us and we will take appropriate steps.

If we become aware of a data breach affecting personal information, we will take reasonable steps to investigate, contain, and remediate the issue.

Where legally required, we will notify affected customers, users, regulators, or authorities within the required time period.

Customers are responsible for notifying their own end-users, consumers, regulators, or stakeholders where the incident relates to customer-controlled data or customer-uploaded records, unless otherwise agreed in writing.

We may send product updates, educational content, offers, or marketing communications to business contacts where permitted.

You can opt out of marketing emails at any time. We may still send important transactional, security, billing, legal, or service-related messages.

meiver may contain links to third-party websites, payment providers, customer websites, lab documents, certificates, or external resources.

We are not responsible for the privacy practices, content, security, or accuracy of third-party websites or services.

We may update this Privacy Policy from time to time.

If changes are material, we may notify users by email, dashboard notice, website notice, or other reasonable means.

Continued use of meiver after the updated policy becomes effective means you accept the updated policy.

For privacy questions, data requests, grievances, or policy-related concerns, contact us using the details below.

• Company: meiver
• Legal entity: meiver
• Privacy email: care@meiver.io
• Legal email: info@meiver.io
• Website: https://meiver.io
• Registered address: D.No: 5/ 111, Ramapuram, Tiruchengode Taluk, Namakkal,Tamil Nadu - 637205